The History of Swim to Shore: Where & Why the Dream Started
Water sloshed toward the lane line as six-year-old Casie Shore jumped into the pool for her first competitive race. The event was a 25-freestyle (for our non-swimmers, this is only one lap), and her uncoordinated arm flails and dragging feet barely inched her to the other side. When her arm reached out to grab the wall, […]
History of Swim to Shore: How the Business Got Up and Running
With “Swim to Shore” branded as the business name, a giant hole in the ground being plastered in the backyard, and an unwavering passion to teach swim lessons, Casie Shore was only missing two things to start her business: students and a business license. Pennies pinched, her advertising tactic was to print flyers and disperse […]
