History of Swim to Shore: How the Business Got Up and Running

Swim instructor helping a young child practice floating and arm movement in a backyard swimming pool.

With “Swim to Shore” branded as the business name, a giant hole in the ground being plastered in the backyard, and an unwavering passion to teach swim lessons, Casie Shore was only missing two things to start her business: students and a business license. Pennies pinched, her advertising tactic was to print flyers and disperse […]

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